Demak Claudia Yosephine Simanjuntak et al. 2026. Review Response Strategy, Online Reputation, and Consumer Trust: A Moderated Mediation Model of Marketing Performance in the Hotel Industry of Medan City. Proceeding of the International Conference on Economics, Accounting, and Taxation. 3, 1 (Jun. 2026), 77–84. DOI:https://doi.org/10.61132/iceat.v3i1.225.