Community-Based Halal Tourism on Lombok Island: Examining the Role of Religiosity in Enhancing Compliance with Halal Standards, Local Economic Benefits, and Cultural and Environmental Conservation

Reza Arviciena Sakti

doi:10.61132/iceat.v3i1.256

Authors

Reza Arviciena Sakti Universitas Ibnu Khadun

DOI:

https://doi.org/10.61132/iceat.v3i1.256

Keywords:

Community-Based Tourism, Cultural Conservation, Halal Compliance, Halal Tourism, Religiosity

Abstract

Community-Based Halal Tourism (CBHT) has gained increasing attention as a strategic approach to promoting sustainable, inclusive, and Islamic value-based tourism development. Lombok Island, as one of Indonesia's leading halal tourism destinations, has considerable potential to strengthen the role of local communities in enhancing economic welfare while preserving cultural and environmental sustainability. This study aims to examine the influence of community religiosity on compliance with halal standards, local economic benefits, and cultural–environmental preservation within the development of CBHT in Lombok Island. This study employed a quantitative explanatory approach by distributing questionnaires to 210 respondents selected through purposive sampling from local communities involved in halal tourism activities. Data were analyzed using Structural Equation Modelling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings indicate that community religiosity has a positive and significant effect on local economic benefits and cultural–environmental preservation. Compliance with halal standards also significantly influences local economic benefits and cultural–environmental preservation, while local economic benefits positively contribute to cultural and environmental sustainability. These findings highlight community religiosity as an important socio-spiritual asset in strengthening sustainable CBHT implementation. The study contributes theoretically by integrating the Theory of Planned Behavior, Maqāṣid al-Syarī‘ah, Community-Based Tourism Theory, and Sustainable Tourism Theory, while offering practical implications for policymakers, destination managers, and local communities in developing inclusive, competitive, and sustainable halal tourism.

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