Integration of Sharia Values in the Beauty Industry : A Study on the Sharia Aesthetic Clinic (Amaira Clinic) as a Noble Work in Build Loyalty to Customer

Abdul Aziz Nugraha Pratama; Intan Darmawan

doi:10.61132/iceat.v3i1.239

Authors

Abdul Aziz Nugraha Pratama Universitas Islam Negeri Salatiga
Intan Darmawan Universitas Islam Negeri Salatiga

DOI:

https://doi.org/10.61132/iceat.v3i1.239

Keywords:

Patient Satisfaction Loyalty

Abstract

Development industry The beauty and health industry has shown rapid growth in recent years. This situation has encouraged every business actor to create strategies that can provide added value while maintaining consumer trust. One approach that is gaining increasing attention is the application of Sharia principles in the provision of beauty and health services. This approach is not only oriented towards business aspects but also prioritizes Islamic values, including honesty, fairness, expediency, and compliance with halal requirements. This study aims to examine the various strategies used by the Sharia-based beauty and health industry to build and maintain patient trust. Furthermore, this study seeks to explain how the implementation of Sharia principles can become a source of competitive advantage that differentiates these services from their competitors. The presence of Sharia values is seen as capable of creating a positive image that impacts patient loyalty and business sustainability. The study was conducted using a literature study method, utilizing various relevant scientific sources, such as books, academic articles, and accredited journals that discuss the beauty and health industry, as well as Islamic business ethics. All data obtained was analyzed descriptively to produce a comprehensive understanding of beauty and health business practices that comply with Sharia principles. The study's findings indicate that the application of Islamic values in the beauty and health industry significantly contributes to increasing public trust. This is reflected in the use of products that meet halal standards, the selection of treatment procedures that comply with Islamic teachings, and the implementation of service ethics that maintain professionalism and limit interactions between men and women. Implementing these principles creates a sense of security and comfort for patients, thus fostering stronger loyalty. Therefore, the application of Sharia values not only serves as a form of adherence to religious teachings but also serves as an effective business strategy for increasing competitiveness and supporting industry sustainability.

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